Following her debut EP, “Souvenirs”, alt folk-rock artist Gigi Gold shares her latest offering, “Sweet Honey” via Marshall Records, a sultry blend of country and rock.
Recorded at The Marshall Studio by Olivier Brightman and mixed/mastered by Ryan “Fluff” Bruce, “Sweet Honey” is a vibrant and danceable indie-pop-via-country piece that captures the universal feeling of anticipation, hitting the town and dreaming of a love that might last – but there’s always a chance of heartbreak.
“For me, it’s reminiscent of the songs I used to dance to in the little venues around my college town,” says the singer-songwriter. “It’s one of those ‘maybe’ stories in your head; all the overly romanticised pictures you create of how magical the night will be, you’ll find that someone special and life will never be the same.
“It immediately brought up memories of those summer nights in college when you were single, carefree, and full of confidence, yet also quite insecure and longing for a meaningful connection. I think everyone has experienced those nights: dressing up, heading to the local bar or venue with friends, hoping to meet someone—maybe it’ll be a fling, and maybe it’ll be more… but you’ll probably wake up hungover, broke, and alone. Regardless of how it turns out, this song is that feeling of excitement and possibility.”
“Sweet Honey” is the follow-up to Gigi’s re-working of the Jefferson Airplane song, “Somebody To Love”…
Growing up in West Virginia, it wasn’t until Gigi moved to nearby Shepherdstown for college that she discovered music she could connect with. “Before that, the only music made by teenagers was punk and hardcore, and there simply weren’t any girls on stage. But then I moved to this tiny town for college, and suddenly, I saw all these women creating music. There were lots of open mics, shows in bars and churches, and various styles of music: rockabilly, folk, ambient, rock and roll. Pretty early on, I thought, ‘I can do this.’ ”
From there, Gigi formed as many bands as possible, eventually meeting then-Gallows guitarist Steph Carter through a “chance online connection” that led to the formation of two bands: The Ghost Riders in the Sky, and later, Lyoness.
While Steph and Gigi went on to marry, both bands eventually disbanded, leading Gigi to start her own project. “It’s allowed me to explore areas I never could have in Lyoness,” she says, “and I’ve had to step forward into a level of confidence I never had before. I have to call all the shots by myself, which can be overwhelming, but likewise, I have all this creativity and freedom to shape it into whatever I want it to be.”
Coming from a background of 60s and 70s rock, blended with more modern acts like The Kills or Lana Del Rey, Gigi’s music often unifies the most disparate elements of these two worlds. After nearly a decade of making rock music, Gigi Gold has redefined herself as a bold new voice, turning the genre on its head in pursuit of something fresh.
From the small preview of “Souvenirs”, no one can predict which direction Gigi will take next, least of all herself: “I felt I needed to lift the constraints, and the only thing ever holding me back was myself. To this day, I don’t know what I want this to be; I want to be proud of what I put out there.”
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