“Cool track. Cool band. Great singer”. That’s what we said about London band The King’s Parade’s last single “How Long?”. Now we repeat ourselves about their latest release, “Brother”.
The video has now dropped for the new cut, and is darker in tone than anything they have released before. Focused on a “sinister incident” that takes place between two brothers while on the coast.
Talking about the video – which you can watch, below – frontman Olly Corpe explains: “This is without a doubt one of the most challenging and potentially dangerous videos we’ve ever made.
“It involved taking a seven-year-old-boy in a dinghy out onto a choppy sea while Sam and I had to keep hold of the boat at all times, and duck underwater at regular intervals to stay out of shot.
“The team also had to contend with capturing the main sequence in one shot whilst remembering that the whole video would be shown backwards, and in slow motion…”
The video was inspired by the song’s lyrical exploration of isolation and being left behind by someone close to you. Olly continues: “Brother is a track about feeling left behind. The sudden disappearance of someone you hold close to your heart can leave an emptiness that feels impossible to fill. The song is an expression of that void.”
The King’s Parade have secured streams in the millions and a healthy YouTube channel, toured across Europe and bagged numerous official Spotify playlists.
“Mario” was the first track to be lifted from the imminent album as a single, before “How Long?” and now “Brother”. One more to come before the album is out.
The imminent debut album was recorded by Marco Pasquariello, whose credits include Coldplay and Snow Patrol, and produced by Grammy-winner Guy Massey who has worked with Ed Sheeran, Jack Savoretti and The Libertines.
2019 saw the release of their most recent EP “Mad,” which was backed by a sold-out headline European tour across Spain, Italy, France, Germany and the UK.
We say this band are poised to breakthrough in a big way soon, and if the rest of their debut album is as strong as the first few singles taken from it, it has a good chance to make (at least) Top 20 in the UK chart.
They have heavyweight private investment from music industry VIPs behind them, but more importantly they sound fresh, on-trend with an arena-ready sound and seemingly are sat on a bunch of hit songs with huge commercial appeal. Watch ’em go….