Cool track. Cool band. Great singer. New video for fab current single “How Long?” has just dropped – shot in lockdown.
London-based soulful pop outfit The King’s Parade’s second single, lifted from their debut album which is due for release in December 2020.
The guys have secured streams in the millions and a healthy YouTube channel, toured across Europe and bagged numerous official Spotify playlists.
“How Long?” is the follow-up to first single “Mario”. There will be four tracks released as singles before the album is out.
The imminent debut album was recorded by Marco Pasquariello, whose credits include Coldplay and Snow Patrol, and produced by Grammy-winner Guy Massey who has worked with Ed Sheeran, Jack Savoretti and The Libertines.
2019 saw the release of their most recent EP “Mad,” which was backed by a sold-out headline European tour across Spain, Italy, France, Germany and the UK.
This year, the band utilised lockdown to really engage with their fans. Lead singer Olly Corpe streamed acoustic #StayAtHome sessions live from his living room every day for eight weeks, and they all hosted a themed quiz on ‘Zoom’, which featured other artists including Billy Lockett and Hollie Carmen.
The band received private investment from a number of music industry executives earlier this year, and as the first release under new management, this forthcoming debut album will be a key milestone in their career.
Ones to watch for sure………………So the answer to “How Long?” in their case, is not long at all!