Video Zone

OK Go Drop Innovative Video For New Single…

 

 

Grammy-winning US rock band OK Go have unveiled their brand new single, “A Stone Only Rolls Downhill,” alongside the unique and technically ambitious official music video -which features 64 videos on 64 mobile ‘phones laid out as a moving mosaic.

The band did more than a thousand takes over the course of eight days, and the final video crams more than two hours and 20 minutes of single-take clips into one frame. Directed by Kulash in collaboration with Chris Buongiorno (Star Wars: Skeleton Crew), showcasing the band’s unbridled creativity and signature DIY aesthetic, while exploring the song’s lyrical take on modern split-screen life.

The video premiered on The Kelly Clarkson Show – the track is the first single off the band’s forthcoming fifth studio album “And the Adjacent Possible”, which will arrive later this year. Adding to OK Go’s vast catalogue of ground-breaking music videos; they’ve danced on treadmills and with dogs; in time-lapse and slow motion; in zero-gravity, Rube Goldberg machines, and Super Bowl commercials.

OK Go frontman, Damian Kulash says: “Trying to balance the anxiety (which is just realism) with the hope (which is just necessary) can often feel like living in a split screen, and that’s what inspired the video. It’s the most human, DIY version of a split screen that we could come up with.

“Instead of using digital wizardry to glue multiple videos together, we shot one video for each of several dozen phones and laid them out, side-by-side, as a mosaic of screens. A single image emerges from all these separate pieces working sometimes in harmony and sometimes in discord — the many contradictory parts of ourselves fighting to coalesce as a single whole.”

Because of the videos’ long productions, the band’s rigorous touring schedule, outside projects (Kulash co-directed his first feature film The Beanie Bubble for Apple TV+), life changes (kids!), a global pandemic, and even a TED Talk, “And the Adjacent Possible” will arrive as OK Go’s first studio album in more than a decade.

Formed as a quartet in Chicago in 1998 and relocated to Los Angeles three years later, OK Go (Damian Kulash, Timothy Nordwind, Dan Konopka, Andy Ross) have spent their career in a steady state of transformation and continue to add to a curriculum vitae filled with experimentation in a variety of mediums.

OK Go’s work is in the permanent collection of MoMA, and their achievements have been recognized with twenty-one Cannes Lions, twelve CLIOs, three VMAs, two Webbys, The Smithsonian Ingenuity Award, and a Grammy.

 

Main photo by Piper Ferguson

 

 

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